Emotionalizing Fashion Retail formatIsbn:Hardcover - 9783734758218 It will try to draw

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BURKHARD -- VERBVALENZUNTERSUCHUNGEN: Eine Voraussetzung für die Monosemierung von Verbinhalten / KOLVENBACH

Emotionalizing Fashion Retail formatIsbn:Hardcover - 9783734758218 It will try to drawThe fashion retail environment is changing faster than ever. This book shows the latest state of the art in both theory and practice in how to attract customers, turn them into shoppers and to develop them into lovers of any fashion business. The key focus lies on a deep understanding of the emotional part during the buying process. It clearly shows the potential of new digital and social media, and the integration of the on and offline world within